About Us
SugarShape is a pioneering lingerie brand from Germany, founded by two sisters on a mission to revolutionize how women experience bras, bodies, and confidence. Renowned for its unique sizing system with over 70 bra sizes, SugarShape makes it easy for every woman to find her perfect fit — no confusing cup letters, no compromises.
At the heart of SugarShape lies a radical belief: that every body deserves comfort, beauty, and self-love in equal measure. By combining innovative fit technology with contemporary, feminine designs, the brand empowers women to feel confident from the inside out — no matter their size or shape.
What began as a frustration with ill-fitting bras has evolved into a Love Brand with a community of over 500,000 women who have discovered what “Finally fits!” truly means. From supportive everyday essentials to bold, statement pieces, SugarShape creates lingerie that celebrates real women — because every curve tells a story worth loving.
Press releases
Motsi Mabuse stuns in her own lingerie collection with SugarShape
Motsi Mabuse stuns in her own lingerie collection with SugarShape A celebration of self-love, diversity and real women – in every shape... read more
04.11.2025 • By SugarShape GmbH
